Marketing Consulting Across Companies’ Lifecycles


Lawrence Consulting is a marketing firm serving business leaders who need senior level expertise, hands-on skills, and access to marketing specialists, but who lack the budget to bring the talent in-house.

Diana Lawrence is a marketing expert with the lense of a general manager. She has led and consulted to marketing and business development teams, had the role of utility player moving across departments in successful startups, and launched businesses for a venture capital firm. She has an AB from Dartmouth College, a BSEE from the University of Michigan, and an MBA from Harvard.


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What is Marketing and What Does Marketing Do?

Marketing Products, Services, and the People who deliver them

For revenue growth


Services such as

Contract CMO

LinkedIn for Lead Generation

Opportunity Assessments

Messaging Upgrades

Business Exit Positioning

Marketing Assessments

Marketing Transactions


Such as tools for raising investment capital and for M&A


Results from representative projects (MM$)

What is Marketing and What Does Marketing Do?

If you find marketing confusing, you’re not alone. Fortunately, if you look at the big picture you see it doesn’t change over time. Marketing starts with an idea. It ends with generating profits from that idea, and it does that by progressing through regular steps along the way.Marketing_Process_(2)For a description of the steps that turn ideas into profits, please fill out the form above.